Creative
Direction

Concepts & Pitches, Moodboards, Social Media Ads/Campaigns



Branded Ads

Director, Producer, Editor

Brooklyn Tea
“Elegance In Every Sip”


CAMPAIGN OBJECTIVE:

Showcase the elegance and sophistication of Brooklyn Tea by highlighting intimate moments of connection against the raw, urban backdrop of Bed-Stuy, celebrating the harmonious blend of local culture and refined taste


Sincere Athletics
“Let The Girls In”

CAMPAIGN OBJECTIVE: Sincere Athletics is now welcoming women to their training community. Showcase their women’s apparel by highlighting strength and confidence through dynamic moments of self-defense and boxing, celebrating the fusion of fitness and empowerment.

Director, Shooter, Editor, Producer

Test Shoot/Moodboard



Ahktivao Beverages:
“Savor Your Roots”

CAMPAIGN OBJECTIVE: Celebrate the fusion of tradition and modernity by introducing a mamajuana and cacao beverage that bridges ancestral roots with contemporary lifestyles. Designed for urban Latin drinkers and holistic enthusiasts

Director, Shooter, Editor, Producer


NAACP: This Is Power
Director, Editor (using stock footage)

Prospero A.i. App Promo
Editor/VFX

Milan Art Institute - Painting Portraits
Editor (using provided & stock footage)

CAMPA Charter School Spring 2022 Promo
Director, Shooter, Editor



Event Promotion Using Social Media

Matrix themed event in Bed-Stuy, Brooklyn (using Adobe Photoshop, Premiere)

Social Media Ad for softball fundraiser game (using Adobe Photoshop, Premiere)

Digital Baseball Cards for Volunteers/Digital Flyer

Video Promo



Treatment/Pitches

Smirnoff NEON Lemonade
“Be Bold”

CAMPAIGN OBJECTIVE:
● Develop a 360 creative platform idea for Smirnoff Lemonades. This platform needs to:
● Launch the Neon Lemonades Collection (Variety Pack)
● Be product-forward by putting our drinks front and center
● Feature talent that appeals to Multicultural Moment Makers

Previz Video Using Stock Footage

Breakdown for Production